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Video-marketing  // Browsing posts in Video-marketing

Video Marketing: The Future Of Content Marketing

Video Marketing: The Future Of Content Marketing

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on […]

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Why Having A Video Marketing Strategy Is Critical To Your Business

Why Having A Video Marketing Strategy Is Critical To Your Business

When I wrote about the value of using the video marketing strategy back in 2015, little did I know I’d look back on that post as the seeds of something that’s snowballed into something much bigger. At the time, I referenced stats that led me to pose a simple question: Why wouldn’t a company dive […]

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6 Trends That Will Impact Corporate Video Production in 2017

6 Trends That Will Impact Corporate Video Production in 2017

It’s no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It’s become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new type of corporate […]

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5 Effective Video Marketing Ideas for Small Businesses

5 Effective Video Marketing Ideas for Small Businesses

Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for […]

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Video Marketing ‘Set To Dominate’ Promotion Of Products

Video Marketing ‘Set To Dominate’ Promotion Of Products

Video marketing is ‘set to dominate’ promotion of products, according to experts speaking at the Digi-Talk event held at the Europa Hotel in Belfast yesterday. Newtownards man Steve Cardwell, who heads up commercial content for Jamie Oliver, spoke about how the celebrity chef had moved from television shows to hundreds of thousands of people watching […]

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Video Marketing Lessons From People Who Have Been There, Done That

Video Marketing Lessons From People Who Have Been There, Done That

For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within your business. It’s a subject about which I’m extremely passionate. Today I’m going to share lessons from some others who are equally passionate — the innovative marketing and sales leaders from across different […]

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Why Video Marketing is About the Audience Not the Marketers

Why Video Marketing is About the Audience Not the Marketers

Ogilvy & Mather just published a Red Paper about “The Digital Social Contract” that will make other agencies green with envy. It explains why traditional advertising like the pre-roll doesn’t work on YouTube and it also outlines why collaborating with YouTube creators like Michelle Phan does. Whether you work for a video marketer, a brand, […]

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How Video Marketers Can Use Google’s Brand Lift Surveys for Extra Juicy Data

How Video Marketers Can Use Google’s Brand Lift Surveys for Extra Juicy Data

Back in February 2013, Susan Wojcicki spoke about what the ad world would look like in the future. At the time, Wojcicki’s presentation flew under the radar because she was the SVP of Advertising at Google – she wasn’t named CEO of YouTube until February 2014. But now that she’s calling the shots at the […]

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Blabbing About Blab! New Video Marketing Tools

Blabbing About Blab! New Video Marketing Tools

Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you and a guest), but the technology thing has gotten a whole lot easier. YouTube brought personal video into the mainstream, to the point that people have their own channels today. […]

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Using Video In Marketing: Why Wouldn’t You?

Using Video In Marketing: Why Wouldn’t You?

Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional […]

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