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Trends  // Browsing posts in Trends

25 Oct Posted by in Blog, Radio, Trends | Comments

Get Your Station on Amazon Alexa In 5 Minutes with XAPPmedia

Get Your Station on Amazon Alexa In 5 Minutes with XAPPmedia

As a preferred provider to XAPPmedia, we’re very excited about this news!!!! XAPPmedia is bringing radio back into the home! Claim Your Station Name Today on Alexa Remember the rush to get your station’s URL domain name? Amazon Alexa represents a similar but more urgent situation. Invocation names, like website URLs, must be unique. It’s […]

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23 Aug Posted by in Blog, Trends | Comments

The Top Trends and Insights for Video Marketing

The Top Trends and Insights for Video Marketing

Normally, I might take a look back at 16 of the top trends, most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, […]

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6 Trends That Will Impact Corporate Video Production in 2017

6 Trends That Will Impact Corporate Video Production in 2017

It’s no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It’s become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new type of corporate […]

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5 TV Trends to Watch for in 2017

5 TV Trends to Watch for in 2017

Based on what we’re seeing at the Consumer Electronics Show in Las Vegas, 2017 is shaping up as an interesting year for anyone shopping for a new TV. While there weren’t any knock-your-socks-off developments that will revolutionize consumers’ choices, you’ll see some important changes in what’s available. In general, TVs are getting bigger, with more […]

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Voice-Over Actors Are Talking Up The Apps That Help Them Get Work

Voice-Over Actors Are Talking Up The Apps That Help Them Get Work

Beau gets gigs as a voice-over actor in much the same way people order a car on Uber or find a date on Tinder. The 27-year-old Pasadena resident flips on his computer and logs on to an online marketplace that connects voice actors to clients who need them. Profiles are searchable, have work samples and […]

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26 Feb Posted by in Blog, Radio, Trends | Comments

Our Clients In the News: XAPP MEDIA

Our Clients In the News:  XAPP MEDIA

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content New voice-activated content discoveries promote stations, songs and artists to improve the listener experience Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s […]

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It’s Go Time for Facebook Autoplay Video Ads

It’s Go Time for Facebook Autoplay Video Ads

Facebook autoplay video is reeling in advertisers, based on Advertising Age and RBC polling conducted in February 2015. While just 9% of US marketers said they already purchased autoplay video ads on the social network, the majority were somewhat (33%) or very (21%) likely to purchase such placements in the next six months. This put […]

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26 Mar Posted by in Blog, Trends | Comments

Disruptive Behavior

Disruptive Behavior

In school we learned the basics of business. Build a quality widget then sell the widget at a mark up that covers your cost of manufacturing, distribution and marketing with a little left over for a profit. During the dot com boom of the late 90’s that model seemed to morph into find a angel […]

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Why Online Video is the Future of Content Marketing

Why Online Video is the Future of Content Marketing

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. […]

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5 Video Marketing Must-Haves for 2015

5 Video Marketing Must-Haves for 2015

With online video views expected to reach 1.6 billion in 2016 (Cisco, 2014) and 80% of people more likely to buy an item they see featured in a video (Internet Retailer, 2014), it’s time to take video commerce seriously in 2015. Taggled, an online video tool provider, has put together five must-haves on video marketing […]

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