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Radio  // Browsing posts in Radio

25 Oct Posted by in Blog, Radio, Trends | Comments

Get Your Station on Amazon Alexa In 5 Minutes with XAPPmedia

Get Your Station on Amazon Alexa In 5 Minutes with XAPPmedia

As a preferred provider to XAPPmedia, we’re very excited about this news!!!! XAPPmedia is bringing radio back into the home! Claim Your Station Name Today on Alexa Remember the rush to get your station’s URL domain name? Amazon Alexa represents a similar but more urgent situation. Invocation names, like website URLs, must be unique. It’s […]

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26 Feb Posted by in Blog, Radio, Trends | Comments

Our Clients In the News: XAPP MEDIA

Our Clients In the News:  XAPP MEDIA

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content New voice-activated content discoveries promote stations, songs and artists to improve the listener experience Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s […]

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The Basics of Getting the Public Relations Your Business Needs

The Basics of Getting the Public Relations Your Business Needs

Public relations is an important part of a business’s marketing strategy. It is the way to create buzz and attract customers. I was surprised when Angela Jia Kim, founder of Savor the Success, revealed a few months ago at an event where I was speaking that some female entrepreneurs haven’t jumped on the PR bandwagon. […]

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26 Mar Posted by in Blog, Radio | Comments

Who Did that Media Announces Addition of The Radio America Network

Who Did that Media Announces Addition of The Radio America Network

FOR IMMEDIATE RELEASE Fairfax, VA Who Did that Media LLC announced today the addition of The Radio America Network based in Arlington, Virginia to their growing roster of clients. Radio America, an independently owned and operated network, offers daily and weekly programs syndicated on radio outlets across America. Their original programming includes the Chad Benson […]

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How to Choose Between a Male or Female Voice

How to Choose Between a Male or Female Voice

When I was first starting out as a voice over talent, when mammoths roamed the earth and cassette tapes were the norm, my dad urged me to go after car dealerships as clients. My dad said he never met a married man brave enough to buy a car his wife didn’t like, so car dealers […]

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31 Jul Posted by in Radio | Comments

What Makes A Good ‘Radio Voice’?

What Makes A Good ‘Radio Voice’?

New research from the University of Sydney Voice Research Laboratory has discovered unique vocal cord vibration patterns might be the secret behind a good radio voice. The world-first study filmed the vocal folds of 16 male radio performers, including announcers, broadcasters, newsreaders and voice-over artists and found their vocal folds move and close faster than […]

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Five Marketing Strategies for the Small Business

Five Marketing Strategies for the Small Business

Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line. A combination of traditional marketing techniques and innovative tools can create an effective plan. From branding to print materials and electronic marketing […]

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Seven Tips For Radio Advertising Success

Seven Tips For Radio Advertising Success

Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something more glamorous, like television, outdoor, guerilla or print. But radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to […]

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35 Copywriting Tips

35 Copywriting Tips

With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. To help you avoid burnout, beat writer’s block, and ultimately get more results, here are 35 sure-fire copywriting […]

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06 Jan Posted by in Blog, Radio | Comments

Radio Well-Positioned to Reach Newly Confident Mass Market

Radio Well-Positioned to Reach Newly Confident Mass Market

We tend to hear a lot about the early-adoption habits of affluent Americans in terms of digital media, but radio as an effective vehicle for reaching this audience has been largely overlooked. Studies show that the majority of those in the car still listen to AM-FM radio, where they can find traffic and weather, local […]

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