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mobile marketing  // Browsing posts in mobile marketing

The Basics of Getting the Public Relations Your Business Needs

The Basics of Getting the Public Relations Your Business Needs

Public relations is an important part of a business’s marketing strategy. It is the way to create buzz and attract customers. I was surprised when Angela Jia Kim, founder of Savor the Success, revealed a few months ago at an event where I was speaking that some female entrepreneurs haven’t jumped on the PR bandwagon. […]

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What Volkswagen Can Teach You About Values-Based Marketing

What Volkswagen Can Teach You About Values-Based Marketing

Some of this year’s Super Bowl commercials focused on tugging at viewers’ heartstrings, challenging stereotypes and trying to make the world a better place — and for good reason. Some companies know that to build an enduring business, they should stand by core values. Few companies are quite as adept at maintaining and communicating their […]

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5 Things Your Video Marketing Strategy Should Include

5 Things Your Video Marketing Strategy Should Include

This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs […]

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New Year, New Business Plan

New Year, New Business Plan

The beginning of a new year is always a time when we set new goals, both for ourselves and for our businesses. If you truly want to achieve the business goals you’re setting for 2015, the best way to do so is update your business plan. It might have been years since you last looked […]

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How to Get Customers Raving About Your Brand

How to Get Customers Raving About Your Brand

Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies, including myself. Often, we even pay a premium price. But if they’re not the best, why do we love associating ourselves […]

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Mobile Growth Means New Challenges for Video Content Marketing

Mobile Growth Means New Challenges for Video Content Marketing

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. According to Ooyala’s Q2 2014 Global Video Index Report, mobile video viewing has doubled […]

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Game Changer, Power Player: XAPP Media

Game Changer, Power Player:  XAPP Media

New Mobile Audio Ad format fetches $20 CPM! There has been a lot of talk about Internet Radio’s low CPM challenges. Today, XAPPmedia launched a new mobile advertising format, Interactive Audio Ads, that NPR acknowledged is fetching more than $20 CPM. Why can XAPP Ads command such a premium price? It’s about conversion. For mobile […]

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Social Video & Brand Engagement

Social Video & Brand Engagement

Need fresh video creative or voice talent? Click here to learn more about Who Did That Media and how we can help you or contact us today to discuss your marketing needs:

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The Second Screen: What it Means for Small Business Marketers

The Second Screen: What it Means for Small Business Marketers

For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, […]

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