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Commercials  // Browsing posts in Commercials

Who Did That Media? Meet Marla!

Who Did That Media? Meet Marla!

We’re proud to offer a top-notch professional lineup of voice talent available exclusively to you from WHO DID THAT MEDIA. MEET MARLA Marla provides years of professional experience producing voice-overs for broadcast, online, corporate, and telephone message-on-hold systems. Style ranges from warm, engaging and inviting to upbeat and motivating. Commercial Demo: Narration Demo: LEARN MORE […]

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GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story

GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story

B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth Comstock said Wednesday at the annual Business Marketing Association meeting in Chicago. Business marketing can and should have emotion, and connect with people first, said Ms. Comstock, the top marketer […]

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16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night

Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realizing how useful it can be to communicate with customers in new, more personal ways. If you haven’t […]

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11 Actors You Might Not Realize Do Commercial Voiceovers

11 Actors You Might Not Realize Do Commercial Voiceovers

Nowadays, it’s easier than ever to skip over all those pesky (and loud!) television commercials during your favorite programs, but that hasn’t stopped some of the country’s biggest corporations and organizations from pulling out the big guns when it comes to voiceover talent. Consider it a nifty little trick to capture your interest and attention—after […]

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Back to Basics: How to Craft Your Video Marketing Strategy

Back to Basics: How to Craft Your Video Marketing Strategy

According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase?The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of […]

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24 Apr Posted by in Blog, Commercials | Comments

A Focus On Copywriting

A Focus On Copywriting

It’s said that copywriters are the unsung heroes of the advertising world. The art directors often get the accolades and the glory. They are more involved in the execution of the idea than the writer. And even the job descriptions create a strange imbalance, with art director sounding noble and important, and copywriter sounding more […]

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Five Marketing Strategies for the Small Business

Five Marketing Strategies for the Small Business

Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line. A combination of traditional marketing techniques and innovative tools can create an effective plan. From branding to print materials and electronic marketing […]

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The Infomercial – A Brief Definition of the Infomercial Format

The Infomercial – A Brief Definition of the Infomercial Format

Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for products that can cost hundreds, or even thousands, of dollars. Infomercials that are up to two minutes long are known as short-form commercials, and usually come with a price tag […]

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9 Irresistible Viral Marketing Videos

9 Irresistible Viral Marketing Videos

An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this activity–more than a billion unique users visit the Google property every month, watching four billion hours of video. So if you have the resources to use […]

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Seven Tips For Radio Advertising Success

Seven Tips For Radio Advertising Success

Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something more glamorous, like television, outdoor, guerilla or print. But radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to […]

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