According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase?The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of time and space. Unlike other forms of content, video incorporates all of these elements into an artistic statement that attracts even the most hard to reach Internet user. As a business, you have the ability to increase sales and customer retention on a global scale. Video is not merely another form of content, it is a culmination of image, text, and music intended to function together for a common goal. Keep in mind that video isn’t always the best format for every story your business wants to tell. But, if used properly, video can both entertain and inform the audience.

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