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20 Mar Posted by in Blog | Comments

Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here […]

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12 Mar Posted by in Blog | Comments

How Marketing and Advertising Are Bound to Change In 2018

How Marketing and Advertising Are Bound to Change In 2018

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too — but nothing very thought-provoking. This new year is bound to be a […]

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Video Marketing: The Future Of Content Marketing

Video Marketing: The Future Of Content Marketing

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on […]

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26 Feb Posted by in Blog | Comments

What’s New in Video Marketing? Trend Predictions for 2018

What’s New in Video Marketing? Trend Predictions for 2018

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what’s been going on in the recent past and what marketers can expect this year. For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of consumers prefer live videos […]

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23 Feb Posted by in Blog | Comments

What’s New in Video Marketing? Trend Predictions for 2018

What’s New in Video Marketing? Trend Predictions for 2018

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what’s been going on in the recent past and what marketers can expect this years trend predictions to be. For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of […]

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ALEXA IS COMING TO A CAR NEAR YOU. WILL YOUR STATION BE HEARD?

ALEXA IS COMING TO A CAR NEAR YOU. WILL YOUR STATION BE HEARD?

You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot […]

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09 Jan Posted by in Blog | Comments

2017 WAS THE YEAR OF THE SMART SPEAKER, VOICE ASSISTANTS AND XAPPMEDIA

2017 WAS THE YEAR OF THE SMART SPEAKER, VOICE ASSISTANTS AND XAPPMEDIA

The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. The numbers are still rolling in, but it looks like Amazon sold over 20 million Echo smart speakers and Google Home devices were purchased at a rate exceeding one per second […]

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18 Dec Posted by in Blog | Comments

17 Stats And Facts Every Video Marketer Should Know About Video Marketing

17 Stats And Facts Every Video Marketer Should Know About Video Marketing

Leveraging a video marketer is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos have a compelling way of fostering engagement, yielding results like […]

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13 Nov Posted by in Blog | Comments

Barbara Quesada, the Voice of Barbara, Reads “The Legend of Ranger”

Barbara Quesada, the Voice of Barbara, Reads “The Legend of Ranger”

Voiceover artist Barbara Quesada (www.thevoiceofbarbara.com) demonstrates her versatility as an actor and character voice artist in reading her first audiobook, “The Legend of Ranger, the Reindeer Who Couldn’t Fly.” A magical new story for the Christmas season, author Alan Salisbury tells the tale of a young reindeer named Ranger who has a big dream: to […]

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Why Having A Video Marketing Strategy Is Critical To Your Business

Why Having A Video Marketing Strategy Is Critical To Your Business

When I wrote about the value of using the video marketing strategy back in 2015, little did I know I’d look back on that post as the seeds of something that’s snowballed into something much bigger. At the time, I referenced stats that led me to pose a simple question: Why wouldn’t a company dive […]

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