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20 Sep Posted by in Blog | Comments

AMAZON ALEXA RADIO REPORT

AMAZON ALEXA RADIO REPORT

Download Now! The Amazon Alexa Radio Report includes 23 charts and 16 pages of analysis based on 10 different studies related to smart speakers. The goal is to break through the hype we see in news headlines each day and take a data-driven look at the trends and how they will impact radio. We hope […]

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23 Aug Posted by in Blog, Trends | Comments

The Top Trends and Insights for Video Marketing

The Top Trends and Insights for Video Marketing

Normally, I might take a look back at 16 of the top trends, most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, […]

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6 Trends That Will Impact Corporate Video Production in 2017

6 Trends That Will Impact Corporate Video Production in 2017

It’s no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It’s become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new type of corporate […]

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Is This How You Really Talk?

Is This How You Really Talk?

It is hard to hear the sound of your own voice. But that sound may affect other people’s impressions of you even more than what you talk or say. A strong, smooth voice can enhance your chances of rising to CEO. And a nasal whine, a raspy tone or strident volume can drive colleagues to […]

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01 Jun Posted by in Blog, Television | Comments

Top Video Trends For 2017

Top Video Trends For 2017

According to Oscar Wall, senior director at Ooyala, EMEA, the live-streaming video trends will continue to ramp up. 2016 saw Facebook debut Facebook Live, Twitter stream NFL games across the globe and Hulu is to launch a live option in 2017. “Publishers and broadcasters have a big opportunity, particularly in the news and sports sector,” […]

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5 TV Trends to Watch for in 2017

5 TV Trends to Watch for in 2017

Based on what we’re seeing at the Consumer Electronics Show in Las Vegas, 2017 is shaping up as an interesting year for anyone shopping for a new TV. While there weren’t any knock-your-socks-off developments that will revolutionize consumers’ choices, you’ll see some important changes in what’s available. In general, TVs are getting bigger, with more […]

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06 May Posted by in Blog | Comments

4 Ways to Manage Negative Feedback in a Positive Way

4 Ways to Manage Negative Feedback in a Positive Way

As marketers we often face rejection and negative feedback. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product. We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and stead fast in our commitment […]

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21 Apr Posted by in Blog | Comments

What’s the big journalism trend for 2017?

What’s the big journalism trend for 2017?

The Reuters Institute for the Study of Journalism’s annual journalism trent predictions report, released Wednesday, starts out a little bleak and doesn’t exactly let up: In 2017, “key developments will center on fears about how changing technology is affecting the quality of information and the state of our democracy.” The report also highlights publishers’ conflicting […]

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01 Apr Posted by in Blog | Comments

The Importance of Voiceover in the Digital Age

The Importance of Voiceover in the Digital Age

How important is it today to have a human voice speak in a TV advertisement over a digital age one? For the man who gave legs to AOL’s memorable, “You’ve Got Mail,” in Elwood Edwards, it was a big deal even though “people don’t recognize my voice on the street,” according to a New York […]

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16 Mar Posted by in Blog | Comments

How XAPP Media Is Helping Radio Win With Digital

How XAPP Media Is Helping Radio Win With Digital

In the current issue, and the next several issues of Radio Ink, we’ll spotlight companies that are generating real digital revenue for radio stations across the country. XAPPMedia is a technology company that focuses on interactive audio services, and one of the goals of the company is helping radio stations generate revenue in the voice space, […]

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