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5 TV Trends to Watch for in 2017

5 TV Trends to Watch for in 2017

Based on what we’re seeing at the Consumer Electronics Show in Las Vegas, 2017 is shaping up as an interesting year for anyone shopping for a new TV. While there weren’t any knock-your-socks-off developments that will revolutionize consumers’ choices, you’ll see some important changes in what’s available. In general, TVs are getting bigger, with more […]

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06 May Posted by in Blog | Comments

4 Ways to Manage Negative Feedback in a Positive Way

4 Ways to Manage Negative Feedback in a Positive Way

As marketers we often face rejection and negative feedback. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product. We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and stead fast in our commitment […]

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21 Apr Posted by in Blog | Comments

What’s the big journalism trend for 2017?

What’s the big journalism trend for 2017?

The Reuters Institute for the Study of Journalism’s annual journalism trent predictions report, released Wednesday, starts out a little bleak and doesn’t exactly let up: In 2017, “key developments will center on fears about how changing technology is affecting the quality of information and the state of our democracy.” The report also highlights publishers’ conflicting […]

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01 Apr Posted by in Blog | Comments

The Importance of Voiceover in the Digital Age

The Importance of Voiceover in the Digital Age

How important is it today to have a human voice speak in a TV advertisement over a digital age one? For the man who gave legs to AOL’s memorable, “You’ve Got Mail,” in Elwood Edwards, it was a big deal even though “people don’t recognize my voice on the street,” according to a New York […]

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16 Mar Posted by in Blog | Comments

How XAPP Media Is Helping Radio Win With Digital

How XAPP Media Is Helping Radio Win With Digital

In the current issue, and the next several issues of Radio Ink, we’ll spotlight companies that are generating real digital revenue for radio stations across the country. XAPPMedia is a technology company that focuses on interactive audio services, and one of the goals of the company is helping radio stations generate revenue in the voice space, […]

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09 Mar Posted by in Blog | Comments

Bringing Radio Back Into the Home

Bringing Radio Back Into the Home

The top selling 2016 Christmas season product was the Amazon Echo. Millions of radio listeners now have an Echo with its Alexa voice assistant bringing radio back into the home while holding court in their kitchen, living room or bedroom. But, radio stations are only available through TuneIn and iHeart today. This comes with no […]

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Voice-Over Actors Are Talking Up The Apps That Help Them Get Work

Voice-Over Actors Are Talking Up The Apps That Help Them Get Work

Beau gets gigs as a voice-over actor in much the same way people order a car on Uber or find a date on Tinder. The 27-year-old Pasadena resident flips on his computer and logs on to an online marketplace that connects voice actors to clients who need them. Profiles are searchable, have work samples and […]

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14 Feb Posted by in Blog, Television | Comments

TELEVISION 2020: Top Predictions on Technology

TELEVISION 2020: Top Predictions on Technology

Television 2020 vision is about personalized technology, on-demand viewer experience, individuated content distribution, binge-watching, small television shows and independent cinema, innovative television formats, more localized and vernacular content, ad-free models to targeted ads and everyone connected to a smart TV. TV viewing has expanded to 5.8 hours per day in the last decade, with the hours divided between […]

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5 Effective Video Marketing Ideas for Small Businesses

5 Effective Video Marketing Ideas for Small Businesses

Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for […]

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26 Oct Posted by in Blog | Comments

Mobile App Survey

Mobile App Survey

NOTE: Please scroll down to end of survey to answer all 5 questions then, click DONE to submit survey. Thank you! Create your own user feedback survey

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